The charity is children’s cancer research via St. Baldrick’s. For those unfamiliar with the St. Baldrick’s Foundation, they’re a well-known charitable organization that has (so far) raised over $30,000,000 for children’s cancer research by shaving people’s heads, among other things. It’s the same thing as charity walks or marathons. You sponsor the participant by donating money and then the participant does something (like run a 5k – or in this case, shaving their head) and the money goes directly to charity.
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